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Facts about the Lincoln Motor Company A division of Ford Motor Company, Lincoln or Lincoln Motor Company primarily sells luxury vehicles. The Lincoln cars are sold mainly in the US, but have found markets in China in 2014 and also in the Middle East and South Korea. Currently, Lincoln car models in the market are: two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. Henry Leland and his son, Wilfred, founded the Lincoln Motor Company in August 1917 and named his company after Abraham Lincoln, who was the 16th US president. Because it was World War I when the company started, the primary source of income was through military contracts, where the company co-assembled Liberty V12 aircraft engines, using cylinders supplied by Ford Motor Company together with Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. The company went bankrupt after selling just 150 cars and was sold to Ford Motor Company for $8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. Lincoln as a subsidiary of Ford Motor, an all-new model called the Lincoln H-series was out in the market as a coupe, sedan and limousine, but all installed with the Lincoln V12 as standard equipment. In 1940, the famous Lincoln Continental was produced as a personal luxury car, which was conceptualized by the co-founder of Ford Motor, Edsel Ford.
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By 1945, Ford Motor merged Lincoln with another car company, Mercury, forming a new division, Lincoln-Mercury, and with this new division, a two-model lineup was produced, Continental and the Zephyr-based range. When the Mercury division was cancelled in December 2012, Ford Motor changed the name of Lincoln into Lincoln Motor Company.
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In the US, sales of Lincoln luxury cars went satisfactorily high with 16% in 2014, 7% increase in 2015 and 10% increase in 2016, all due to their new MKC crossover. Lincoln’s history of brand image started in 1927 when a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. As Lincoln’s branding changed through the years, the introduction of the coat of arms coincided with Ford Motor’s coat of arms with their new fleet of cars, such that the branding process continued to evolve into the framed, four-pointed star which is currently use now.